The book is a practice-based volume that exposes the Wake Up! Project results joint with theoretical contribution about the themes of the New Made in Italy, the collaboration between university and companies of the territory and the collaboration between Italian and Chinese universities in the field of fashion.
"Wake Up!, Design Matchmaking" is a groundbreaking educational initiative spearheaded by Fiera di Parma, uniting 90 students from Politecnico di Milano with peers from two esteemed Chinese institutions, namely the Beijing Institute of Fashion Technology and Jiangnan University. Together, they collaborated with 15 emerging talents from "New Made in Italy" companies.
Under the guidance of two professors of the Politecnico di Milano, along with two professionals from Fiera di Parma,and under the supervision of the Delegate of the School of Design for relations with companies, the primary objective was to bridge academia and industry, fostering innovation in fashion. The focus lay on nurturing a "New Made in Italy" ethos rooted in sustainability, cultural fusion, and contemporary craftsmanship.
The aim of the book is to increase the design debate about the New Made in Italy and to identify an action research model in the field of local impact design.

The Editor
Eugenia Chiara

Eugenia Chiara