Login
Registered users
The brief was to create a leisure hub for families spanning the entire age spectrum and deliver a high-quality space that buyers have come to expect without heavy investment in its overall build.
Starting with hollowing the core of the building, we re-imagined the atrium as a large,
industrial, sculptural mild steel staircase winding across floor levels, creating mezzanines and bridges along its path. This intervention allowed us to reduce the footprint of every floor, retaining only the active parts of the programme.
The second big intervention is the expansive artwork along the singular atrium wall that unifies all the four floors. The aim has been to create drama and set the mood for the clubhouse. Every colour of solid-core, Valchromat pixels have been used as the medium for this craft.
The voting session is closed
Situated within the 400-key Orchid Piccadilly residential complex in North Bengaluru,
the Piccadilly Clubhouse firmly establishes the developer’s brand promise of
providing a holistic living and leisure environment. Within its very limited budget, a
rich visual vocabulary of materials and vibrant spaces speak to the aspirational
lifestyle of the target client base of young tech professionals and their families. The design team took handover of the project at the sanction stage, prior to the
construction, which allowed for comprehensive structural changes in the main
atrium, the facade and also in the creation of a programme that makes efficient use
of the overall footprint.
Facade - the windows along the South-West side of the
property have been contained to smaller pockets or slivers in order to cut heat
ingress during peak daylight hours. Along the North-East side, tall windows opening into the atrium have been given a patterned ceramic etching in order to allow filtered light - reducing heat gain.
The programme of the clubhouse allows for concentrated pockets
of air-conditioning turned on only when that space is in use. The atrium is
cooled only through ambient air flow.
In order to conserve material usage, the entire structure of the
building—beams, columns and slabs—have been left exposed. Routing of
services has been meticulously planned in order to maintain a clean ceiling
with false ceilings restricted only to the washrooms.
Shortlisted for Surface Awards, UK
In sharp contrast to the inherent industrial nature of the build, highly textured
surfaces imbue every space with a layer of warmth and delicate craft.
The main court runs from the entrance across the atrium reception and into the
lounge spaces, where it takes the form of a cafe and library finished with warm brick tiles in an array of patterns. This, turns down into the upper basement, terminating into a sprawling amphitheatre. This gesture allows for the complete elimination of expensive, material-dense carpentry work which in turn resulted in significant cost reduction.
Cane and wickerwork in the form of furniture, lighting and decorative elements dot the space. This, along with diffused fabric lamps, pattered and textured upholstery and curated artworks by Indian illustrators give the spaces an almost living room-like scale and feel. The use of colour goes a long way in making the spaces light and approachable against an otherwise industrial, almost brutalist shell.
The Valchromat artwork is drawn up in conversation with the physical staircase that turns off on colourful tangents, tracing a secondary path across floors, and opens up at strategic locations to allow views between the staircase and various activities, the intent being to activate the entire volume.
In a highly cost-sensitive market such as India’s, premium economy is an aspirational yet highly cost-conscious segment. The project successfully balances both elements to deliver a vibrant and highly imageable space.
Having already built the Fields Club for developer Goyal and Co in Bengaluru, the second project, the Piccadilly Club, firmly establishes the brand promise by converting it into a repeating experience, yet clearly distinguished from the first both visually and in flavour. The design exercise effectively takes the brand approach and converts it into personality.
StoryStudio is a young design practice based out of Bangalore, established in 2017 by Shikha Gupta and Kristel Sequeira. Collectively, we have over 20 years of experience and expertise primarily in the hospitality, F&B and retail segments. Our work is boutique - Each project brings with it something new, something we have never done before - a true collaboration between the designer, contractor and the craftsman. Shikha is an architect with around 15 yrs of experience in spatial design. Her core expertise lies in project detailing, innovating techniques and crafting solutions.
Kristel is an interior designer with experience in branded environments in both retail and F&B. Her core expertise lies in concept development and adaptation, identity and story building, furniture and fixture detailing, craft & style intervention. Together at StoryStudio, with a small team of 7, we tell stories of context and character.
