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Located in Longgang District, Shenzhen and covering about 900 square meters, LANSEN headquarter showroom is designed based on a series of questions of target customers and its design purpose: is it designed for the owner, the client or the user? What feeling do they expect in this space? What’s the highlight, brand story, level in the industry or product craftsmanship? These questions form the basis of design, and as their answers become clearer, the design is forming.
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At the entrance, we set up a bold, immersive lighting installation that not only gets attention, but also serves as a guidance to the theme of the showroom, increasing visitors’ curiosity and expectation. Each space in the showroom has been carefully designed. With back to the showroom, the first glance gives nothing special, just like the overall look of a forest. However, a forest’s beauty is seen through each unique tree. The showroom displays its beauty in the same way. We prepare surprises in each space for visitors, which are like gifts.
The entire exhibition hall is constructed using the QIT Super Structure System developed by Langsheng Integrated Technology Research and Development, which has replaced traditional decorative structure processes. There is no need for any auxiliary base layers; everything is laid out using standard specification pipes of the super structure system. Its characteristics of efficiency, speed, precision, flexibility, and extreme standardization in construction are unparalleled to traditional decorative structure crafts. The QIT Super Structure is set to be a trend in decoration for future commercial, office, and hotel industries.
With this spatial planning and design concept, we hope that this showroom is a place not only for display, but also to convey the brand’s soul and story and show its products and level in industry. We seek an experience where visitors engage in deep dialogue and emotional exchange with the brand, which goes beyond the functions of traditional showrooms.
Founded in 2010 and headquartered in Shenzhen, China, with branch offices in Beijing, Shanghai, Chengdu, Xi’an, Wuhan, and Hong Kong, Matrix Design Company Limited (abbrev.: Matrix Design Co., LTD.) made its initial public offering (stock code: 301365) in 2022, becoming the 400th listed company in Shenzhen. Specializing in comprehensive design solutions for spatial environments, the firm aims to deliver sustainable design value across environmental, social, cultural, and economic dimensions. Its services span office spaces, real estate residential, commercial retail, cultural & educational, healthcare & wellness, hospitality, and more. In the 2022 *Interior Design* magazine’s "Top 100 Giants" ranking, Matrix ranked 17th globally overall and topped the global residential design sector.
