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The Leaf Loefgren was born from the desire for high-quality design, an example of technical and aesthetic excellence. This project blurs the boundaries of the site and integrates with the city, offering the best experiences to residents, visitors and pedestrians. A mixed-use building, with residential units, office floors and commercial areas, as well as public spaces focused on contemplation and interaction. The main objective of the Leaf Loefgren is to connect architecture and the city, strengthening the relationship between people and urban space.
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With spaces designed for a variety of uses, the building sits on a challenging terrain, with slopes of 7 meters overcome by pilotis that provide physical and visual permeability to the complex of multiple squares, paths and possibilities.
Taking advantage of the natural unevenness of the terrain, the team of designers established a dynamic that invites the public, with the creation of squares, gardens and active facades. Special attention was given to the traditional residents of the neighborhood, whose houses guided the design of the building and determined its distance from the ground, in order to preserve the landscape, lighting and ventilation in these century-old residences.
The project sought to delight and break paradigms, promoting a new real estate moment for the neighborhood, of symbiosis with nature and the natural topography of the site. The terrain, with its steep slope and total area of 22,000 sqm, is challenging, but guided the creation of blocks on different levels, which gave rise to squares, shops and amenities open to the general public. The challenging terrain was transformed into an opportunity, whether in the form of a square, shops, accesses or garden.
A complete and complex building, focused on promoting the well-being of users, passersby and all forms of life in Brazil’s largest city. Neighboring one of São Paulo’s most important icons - Ibirapuera Park -, Leaf Loefgren was created as a promoter of urban interactions and connections.
With spaces designed for a variety of uses - residential, commercial, corporate and public leisure -, the building sits on a challenging terrain, with slopes of 7 meters overcome by pilotis that provide physical and visual permeability to the complex of multiple squares, paths and possibilities.
The combination of wood, concrete and glass, solidity and emptiness, results in dynamic volumes, which interact with each other and with the surroundings to promote the best living conditions for users, whether they are householders of the residential towers, workers in the corporate slabs, employees and customers of the stores on the ground floor or pedestrians attracted by the open squares.
With contemporary national and international references, Leaf Loefgren is marked by its imposing and inviting architecture, a symbiosis between natural and built environments, where life (and greenery) occupies the voids carefully designed by the team of architects.
The project allows everyone to enjoy the services and amenities that the building offers. As complex as it is, the project does not harm the city, but offers empty spaces that enhance possibilities for decompression, contemplation, interaction and convenience in the midst of an intense city like São Paulo.
Perkins&Will, an interdisciplinary, research-based architecture and design firm, was founded in 1935 on the belief that design has the power to transform lives. The firm is committed to creating a better, beautiful, more equitable world through Living Design, an approach that integrates environmental, social, and design considerations to advance ecological health and well-being. Interior Design named Perkins&Will a “Sustainability Giant” in 2024; Architizer named it the world’s “Best Sustainable Firm” in 2023; and Metropolis named it “Firm of the Year” in 2022 for its industry leadership in advancing climate action and social justice. Fast Company named Perkins&Will one of the World’s Most Innovative Companies in Architecture three times, and in 2021, it added the firm to its list of Brands That Matter—making Perkins&Will the first architecture practice in the world to earn the distinction.
