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The project's genesis lies in the concept of ragno, Italian for "spider," symbolizing strength and craftsmanship. Inspired by spiders' durable webs, the project explores themes of nature, sustainability, and tradition. Extensive research into ceramics' history, particularly in the Mediterranean and Middle East, guided the project, drawing from historical mosaics. Sassuolo, Italy's tile industry hub, provided a historical backdrop for showcasing Ragno's products. Milan Showroom’s design integrated spiderweb-inspired organic wood geometries, creating an inviting atmosphere. Inside, spaces reflected Ragno's brand and product range. Materials and furnishings were carefully combined with warm lighting and neutral tones, highlighting ceramic tiles as art, complemented by custom-designed furniture for sophistication and comfort.
The project seamlessly integrates its design with the urban area, blending the showroom with its surroundings. Drawing inspiration from spiderwebs, the showroom's window design symbolizes connectivity and integration, captivating passers-by with organic geometries and colours while inviting them to glimpse the interior. Inside, the layout allows for a smooth transition from street to exhibition space, merging indoor and outdoor environments. Historical influences like Roman, Persian, and Arab mosaics pay homage to Italy's cultural heritage. By celebrating these traditions, the project fosters a deeper connection to the local context, enriching the visitor experience and highlighting the cultural significance of ceramics.
The project prioritizes sustainability using materials and technologies that minimize environmental impact and promote responsible design practices. Locally sourced ceramic tiles from Ragno's facility in Sassuolo are chosen for their durability, recyclability, and low environmental impact, reducing transportation emissions, and supporting the local economy. Ragno's commitment to sustainable manufacturing practices enhances eco-compatibility. Incorporating ceramics and wood not only minimizes environmental footprint but also promotes a comfortable and healthy indoor environment. This emphasis on sustainability reflects the project's dedication to responsible design and environmental stewardship.
The project serves as a remarkable example of innovative design, seamlessly integrating craftsmanship, sustainability, and functionality. From the organic geometries of the stained-glass windows to the intricate compositions of ceramic tiles adorning the walls and floors, every design element is thoughtfully displayed throughout the showroom space. A key strength of the project lies in its ability to create a captivating and immersive experience for visitors. The exterior facade, featuring mesmerizing stained-glass windows resembling spiderwebs, draws people in from the street, inviting them to explore further. Once inside, visitors encounter a series of interconnected spaces showcasing Ragno's diverse range of products in an engaging and dynamic manner. Carefully curated areas cater to different needs and preferences, with distinct zones for product displays, meetings, and presentations. Each space highlights the beauty and versatility of Ragno's ceramic tiles. Moreover, the project demonstrates a deep appreciation for natural materials and the cultural heritage of ceramics. By incorporating historical references and motifs into the design, the showroom pays tribute to the rich traditions of tile-making while also celebrating innovation and creativity.
Ragno praises the project as a true reflection of their brand values and vision, showcasing its products in a captivating and immersive manner. They commend the welcoming environment and sustainability focus, aligning with Ragno's commitment to responsible practices. Confident in its value, they anticipate the showroom to inspire and garner admiration in the industry.
Benedetta Tagliabue is an internationally renowned architect and co-founder with Enric Miralles (1955–2000) of EMBT Architects in 1994. She is known for iconic works like the Scottish Parliament Building in Edinburg 2004, the Santa Caterina Market in Barcelona 2005, and the Spanish Pavilion for Expo Shanghai 2010. Recent works include Ferrara's San Giacomo Apóstolo Church 2019 and Kálida Sant Pau Centre – Part of Maggie's Centre Network in Barcelona 2019 and leads many on-going projects worldwide. She is a visiting professor at Harvard, Columbia, and ETSAB and serves on prestigious international award juries. She has received several awards, including the RIBA Stirling and National Spanish prizes.
