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Progress has taken a step forward, but it remains invisible, until it reveals its full innovative power through images and sound. For ceramic, it is a complete metamorphosis, becoming a material that conceals systems and technologies before transforming into a screen and a sound system. Unveiled at Milan Design Week 2025, this transformation was possible through a partnership between Iris Ceramica Group, a leader in ceramic surfaces and applied technologies, and VBH, whose Alchimia technology is designed to integrate the audio and video systems behind monitors seamlessly and imperceptibly into ceramic walls and surfaces. Called Alchimia & Iris Ceramica Group, this new technology allows a screen to appear and disappear on command, in seamless continuity with the ceramic surface. The result is a new frontier for luxury interiors, where the timeless beauty of ceramic is now enriched with innovation that is as advanced as it is invisible. The audio and video systems are fully integrated, ensuring, as is tradition with Iris Ceramica Group solutions, the flexibility to adapt to countless environments and designs, from residential and hospitality to retail and even yachts.
The developers have introduced a cutting-edge solution that allows the very material of ceramic to unite two worlds – esthetics and technology – such that home devices blend seamlessly into their surroundings. In other words, surfaces are no longer simply static elements. They become active participants in shaping smart, dynamic and immersive environments in a technology that is both elegant and genuinely integrated.
All this reflects the soul and core philosophy of Iris Ceramica Group: “Our vision is to reengineer ceramic to enhance the interaction between people and their environment”, explained CEO Federica Minozzi. “This is based on unique technological solutions that open new horizons for ceramics, including smart surfaces for home automation systems, backlit slabs, eco-active ceramics and many other innovations. Alchimia fits perfectly and coherently with this project, underlining the ‘beautility’ of ceramics”.
The result is an environment where design and functionality coexist in perfect harmony in a transformation of ceramic that is alive, yet silent.
Iris Ceramica Group
E-mail: comunicazione@icgmail.com
www.irisceramicagroup.com
