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The design of this exhibition hall takes the Rubik's cube as inspiration. It aims to create an immersive space experience, closely combining the brand image with consumer demand and realizing the transmission of value. Based on the DONGPENG’s products and concepts, the exhibition hall displays the future development trend and cutting-edge technology of the industry through innovative design and scientific and technological application, focusing on the keywords: flexibility, variability, science, technology, and low carbon, etc. Inside the exhibition hall, a modern atmosphere with strong technology sense is created to attract and stimulate the interest of the audience through intense color impact, lighting, sound, interactive devices and other means.
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The architectural design of the pavilion uses sunlight tiles made of polycarbonate sheets to create a modern appearance with a sense of permeability and enclosure. Inside the exhibition hall, part of the landscape of the negotiation area and the exhibition area are displayed to the external audience through ingenious windows. These windows are like shop windows which show the beauty of the space inside the exhibition hall and attract the external audience to visit. The design not only realizes the internal and external visual interaction, but also enhances the experience sense of visitors. Visitors enter from the main entrance and travel along the circular passageway, enjoying the unique experience of different spatial scenes in the four directions.
The low-carbon products of DONGPENG are displayed through green materials and energy-saving technologies, emphasizing the company's environmental responsibility and sustainable development goals. In terms of visiting experience, the audience is encouraged to get involved through the display of interactive devices, virtual experience and other means to enhance the sense of participation and experience, which makes the exhibition more attractive and interactive.
It adopts the form of outer square and inner circle and echoes the concept of traditional Chinese philosophy and the combination of static and dynamic to optimize the space layout through the modulus of the Golden section and create a circular moving line to guide the flow of people. High-saturation Klein blue is in the circular core area of the exhibition, symbolizing technology and water. The surrounding square area adopts the color of metal. Visually the two exhibition areas are merged through strong colors and geometric pavilion shapes to not only meet the needs of fire escape, but also maintain the unity of the image of the exhibition hall. This design provides a smooth and engaging tour path. In the design of the display, the team focused on promoting interactivity and fun by using a variety of innovative means, such as rotating material panels and interactive water areas. It turns the customized area into a unique water mirror space to immerse the audience. In addition, the enclosed and transparent negotiation area is designed to provide visitors with a comfortable communication environment and seven spaces with a unique and strong style.
We have deep insights into the tastes and preferences of different consumer groups to ensure that products are designed to meet a diverse range of usage scenarios and age groups. The exhibition hall is not only a platform for displaying product, but also a place to build emotional connection with consumers through the organic combination of scene and business objectives to provide emotional experience beyond sales.
Founded in 2010 and headquartered in Shenzhen, China, with branch offices in Beijing, Shanghai, Chengdu, Xi’an, Wuhan, and Hong Kong, Matrix Design Company Limited (abbrev.: Matrix Design Co., LTD.) made its initial public offering (stock code: 301365) in 2022, becoming the 400th listed company in Shenzhen. Specializing in comprehensive design solutions for spatial environments, the firm aims to deliver sustainable design value across environmental, social, cultural, and economic dimensions. Its services span office spaces, real estate residential, commercial retail, cultural & educational, healthcare & wellness, hospitality, and more. In the 2022 *Interior Design* magazine’s "Top 100 Giants" ranking, Matrix ranked 17th globally overall and topped the global residential design sector.
