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The design concept stems from the goal of creating a space that isn't just a store, but an experience capable of expressing SCARPA's identity and engaging with the history and nature of Cortina d'Ampezzo. The concept revolves around the dialogue between iron and stone: natural iron evokes the craftsmanship and supports of via ferratas, emblems of the determination to conquer the peaks, while Dolomia stone embodies the memory and soul of the surrounding mountains. Together, they transform the space into an authentic, sensorial experience.
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The project engages with the landscape and urban surroundings of Cortina d'Ampezzo with a respectful and integrated approach. The space is set against the fully frescoed walls of the historic Casa dei Fratelli Ghedina building. The materials chosen—dolomite stone and natural iron—recall the Dolomites and engage with the surrounding natural landscape. The store's aesthetic reflects a balance between tradition and modernity, creating a space that blends harmoniously with the prestigious Corso Italia and the authentic atmosphere of the Queen of the Dolomites.
The project for the new SCARPA space in Cortina d'Ampezzo was developed with a strong focus on sustainability and eco-friendliness, in keeping with the brand's values. The choice of materials emphasizes natural and local elements, such as dolomite stone, used for displays and architectural details, and natural iron, which evokes the solidity and authenticity of the area. The entire concept aims to reduce environmental impact through a minimalist design (less is more), the use of modular and versatile furnishings, and the enhancement of natural light.
The project for the new SCARPA monobrand retail space in Cortina d'Ampezzo stands out for its concept that combines luxury, authenticity, and respect for the surrounding historical and natural context. The store will be located at Corso Italia 143, nestled within the Casa dei Fratelli Ghedina, an iconic building entirely decorated with frescoes, adding a unique artistic value to the shopping experience.
Among the project's strengths is its focus on sustainability and the brand's DNA: natural materials such as dolomite stone and iron, clean lines (less is more), and a design inspired by the Dolomites create a refined environment consistent with SCARPA's values. The customer experience is central: sensory spaces with seasonal natural elements, modular and sculptural displays, and a layout that balances comfort and functionality, ensuring quality in every detail. The balance between tradition, technology, and nature makes this project an example of contemporary retail, capable of harmoniously interacting with the prestigious setting of Cortina.
Bringing Dolomia to the heart of Cortina means expressing the mountain's authentic strength through material and design. An exhibition that unites stone and iron in a profound dialogue between nature and man, transforming the space into a sensory and symbolic experience of beauty, challenge, and respect.
Roberto Nicoletti begins in 1995 the collaboration with the Group Benetton working with the office of architect Luigi Vietti and landscape architect Sven Ingvar Anderson for the realization of the Asolo Golf Club.
Since 2000 he began to work independently, with the organization of an integrated design firm, where with the help of professionals from various disciplines, he works in the field of architectural design, civil and industrial, in landscape design and design.
Since 2009 he moved his studio in a historic building, which periodically hosts exhibitions of contemporary artists.
