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The design of NOI Techpark Bruneck is characterized by a deep engagement with the site's topography. On one hand, the immediate proximity to key public amenities—such as the Town Hall Square, the public library, and the town hall—shapes the urban planning approach. On the other, the significant difference in elevation between Europastraße and Stegenerstraße posed a design challenge that was deliberately addressed and transformed into a core architectural element. The creation of two plazas at different levels establishes a harmonious connection with the surrounding environment and ensures barrier-free access for pedestrians and cyclists. At the same time, they serve as a design strategy for leveling the terrain.
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The positioning of the building volumes along the break in the terrain and the topographically differentiated outdoor spaces on two levels offer a convincing response to the competition brief. The structures are well integrated into the urban context and create interesting visual connections. The main building is optimally situated on the new campus square, particularly in relation to the main sightlines from the old town and the train station. The entrance faces the forecourt, giving it a spacious and inviting character. This quality continues in the composition of the interior spaces. The lower-level plaza creates an urban foyer for the event hall located behind it. The transparency of the main building’s façade is appropriate for an institution dedicated to technology and education.
The load-bearing reinforced concrete structure is enclosed by a secondary skin of vertically arranged concrete fins, each rotated at different angles. The rotation of the fins is adapted to varying levels of solar radiation, eliminating the need for additional sunshading. These fins not only provide protection from sunlight and weather but also unify the building’s diverse functions into a coherent architectural whole. A distinctive technical feature of the building is the integration of a hydrogen storage system. In combination with the extensive photovoltaic installation, it enables autonomous off-grid operation – while also bringing sustainable energy technology into the public discourse. Big See Architecture Award 2024 Winner; Archilovers Best Projects 2024
The building of NOI Techpark Bruneck successfully brings together a wide range of functions under one roof. It houses academic areas of the Free University of Bozen-Bolzano with seminar rooms and offices, state-of-the-art laboratories for the automotive sector, flexible spaces for start-ups and co-working, as well as a publicly accessible restaurant. At its heart lies a spacious, multifunctional event hall designed for concerts, conferences, balls, and language-related events – a vibrant place for encounter, exchange, and cultural diversity. The main building volume acts as a striking architectural landmark, setting a clear urban accent within its heterogeneous surroundings. Its load-bearing reinforced concrete structure is enveloped by a dynamic façade of vertically arranged, differently rotated concrete fins. This outer shell visually unifies the building's diverse functions and simultaneously provides solar and weather protection, as well as access for maintaining the curtain wall system behind it. Concrete, as the defining material, reflects the technological and conceptual philosophy of the tech park and is consistently carried through into the interior – visible in exposed concrete walls and columns, a sculptural spiral staircase, and a polished concrete floor. The material palette is complemented by colorful ceramic tiles, a technical louvered ceiling, and warm wood cladding in the event space.
The choice of concrete as the primary building material reflects the conceptual idea of a technology park. Particu-lar attention is given to the façade, which is designed not only as a functional sunshade but also as an intelligent interface between the building, the climate, and its surroundings. Its design responds sensitively to the geograph-ical context and the various orientations of the façades, resulting in a nuanced architectural response that balanc-es functionality and sustainability.
Founded in 1989 by Karl Kerschbaumer and Harald Pichler, the architectural studio has evolved over the decades into a dynamic, forward-thinking practice. Since the end of 2020, Matylda Gosciniak, Gabriel Kerschbaumer, and Anton Treyer have joined forces to complete the current leadership team under the name KUP-ARCH.
Operating within a framework of continuous collaboration, the studio develops projects that place the client and their needs at the forefront, while maintaining a strong sensitivity to context, site, and surrounding environments.
The team consistently seeks to extend its design ambitions beyond the conventional brief - aiming to generate social and cultural value within the built environment whenever possible. KUP-ARCH’s scope of work spans the full architectural process, from conceptual design to construction detailing, site supervision, and interior fit-out. The practice is focused on public competitions, commercial architecture, and bespoke private residences.
