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The idea for the BRLOOTE Headquarters project originated from the brand's commission to create a comprehensive facility that integrates fashion manufacturing with various other functions. The concept was developed from the garment-making process, particularly the "cutting" stage. This process was metaphorically applied to the site planning and architectural form, envisioning the site as a piece of fabric that could be strategically "tailored" to create a harmonious blend of functional spaces and natural elements. Greater Dog Architects used this metaphor to guide the layout of the buildings, the integration of waterways, and the overall spatial organization, ensuring that the project not only met the functional requirements but also created a unique and inspiring environment for its users.
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The BRLOOTE Headquarters is situated in an industrial area, yet it seeks to create a dynamic interaction with both the natural landscape and the urban context. By bringing the peripheral waterway into the site, the project establishes an intimate connection with the surrounding water system, creating a serene and inspiring environment that contrasts with the bustling industrial surroundings. The circular square and pedestrian bridges serve as key elements that link different parts of the project, facilitating pedestrian circulation and providing public outdoor relaxation areas. Additionally, the project's location between the elevated road and the city's waterways allows it to serve as a bridge between the industrial and urban areas, fostering a more cohesive and vibrant urban fabric.
The BRLOOTE Headquarters project has placed a strong emphasis on sustainability and eco-compatibility. Such as:
The BRLOOTE Headquarters is a multifunctional complex that stands out for its innovative design, seamless integration with the natural environment, and commitment to sustainability. Its defining characteristics include:
BRLOOTE Headquarters achieves more efficient, intelligent, and personalized clothing production through technological innovation.. The Greater Dog Architects has employed a comprehensive design strategy to ensure the reasonable utilization of the site and building. This approach provides multiple possibilities for the efficient use of various indoor functions, creating an energy-efficient, environmentally comfortable, and human-friendly complex space.
Founded in 2015 by Zhihong Hu and Jin Xin, Greater Dog Architects is an interdisciplinary design studio based in Shanghai and London. Their practice covers interior and architectural design, installation art, and performance architecture research. They focus on how small architectural and spatial changes affect user behaviour patterns, creating and then disrupting abstract spatial orders. This approach explores user-space relationships in various contexts, making design a direct solution.
Greater Dog Architects has won numerous awards, including the Architizer A+Awards, Architecture Master Prize, Best of the Year, DNA Paris Design, A'Design Award, AD100, ELLE DECO Award, and Sky Design Awards.
Their work has been widely featured in publications such as 《Learning from China》, 《Storebook 》2024 & 2025, 《Läden 2024/25》, 《AD100 2023》, 《Architecture China》, 《Interior Design China》, 《Interior Design》, 《INTERIORS》, 《Deco Journal》, 《Archiworld》, 《AD》, 《Wallpaper》, 《Elle Deco》, and 《IDEAT》.
