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‘Joseph’ – named in homage to the champagne house’s founder, Joseph Krug – was designed to restructure and centralise the oenological activities within a modern, functional building that would be pleasant to work in and provide the best possible conditions for the staff. Located in Ambonnay, House of Krug’s new champagne-making facility tells the story of a distinguished champagne house and its world. It pays homage to its history, while guiding the company into the future. Two new aspects of this rich heritage are explored: the fascinating process of champagne production, and Krug’s commitment to integrating harmoniously into the village, showcasing its local terroir. The aim is to showcase the champagne house’s work, in total harmony with its physical and human environment.
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The ‘Joseph’ project offers a new perspective of the Clos d’Ambonnay – Krug’s historic walled vineyard plot – and its activities, as well as a renewed relationship with the village. Its location and orientation reflect the bond that the project aims to forge between the vineyards and the commune. Viewed from the village, the building has a vast courtyard and a distinctive urban facade facing Place Barancourt. Viewed from the vineyards, the building appears more horizontal and less prominent, making the most of the topography of the natural terrain, which allows the building to be partially embedded on the side of the Clos. The architecture is both contemporary and refined, but also in keeping with the scale of the site, blending perfectly with its local context.
The project has received the HQE certification ‘Exceptional’: controlling the impact on its external environment and creating healthy and comfortable conditions inside. Joseph is powered by renewable energy: an aerothermal heat pump and free cooling, which limits the use of air conditioning. New operating methods have been introduced to significantly reduce water consumption thanks to hygrothermal management of the wine cellars. The choice of materials, high-performance insulation and natural lighting all help to keep energy consumption to a minimum. The structure is also equipped with motion detectors for all valves and lighting. Several architectural features have been designed to limit direct sunlight into the wine cellars, including extended roofs and the installation of louvers.
The champagne-making facility is composed of 5 vat rooms, 8 cellars, reception areas, offices, and technical areas, over 3 levels. The project features two large naves housing the new cellars, whose curved forms and copper tonalities blend the architecture into its part urban, part vineyard surroundings. The layout of the building illustrates this duality. On the side facing the vineyards, the interplay of the millstone walls, the expansive rolling landscape and the newly created gardens position the naves in a green setting. On the side facing the village, the facility’s working courtyard opens onto the Place Barancourt, with the careful design of the perimeter fencing, which showcases the ‘K pattern’, emphasising the finesse of champagne. The roofs come to ‘rest’ on a platform, symbolising the project’s roots with the site.
The geometry of the volumes has enabled the opening of viewpoints and natural lighting to be enjoyed in most of the spaces. The two curved roofs echo the curves of the oak barrels. To protect the courtyard, a lightweight fabric canopy connects the cellars. The central building sets itself apart from the volumes of the wine cellars through its geometry and layout. This organisation creates a workspace on the village side, with the working courtyard opening onto Place Barancourt, and gardens on the vineyard side, in transition with the Clos. A belvedere terrace provides a reception and tasting area overlooking the vineyards.
“Taking Joseph Krug’s dream into the future means respecting his fundamental principles with the tools and resources of today and tomorrow. This project is like creating a concert hall with ideal acoustics where we can audition our wines. A perfect place for the music and those who play it! People are at the heart of the project. The site has been designed by and for its users. " Julie Cavil, Maison Krug cellar master.
Led by partner architects Reda Amalou and Stéphanie Ledoux, AW² is an international architecture and interior design agency. AW² is based in Paris, with offices in Geneva, Montpellier, and a partner office in Hô-Chi-Minh-City, Vietnam. In 2022, AW² opened an office in the centre of Geneva, an anchor point for its Swiss projects.
With projects in 40 different countries, the studio has an international reputation for high-end sustainable design. AW² has received multiple awards over the years including the Finalist
Nomination in MIPIM 2023 Best Hospitality Projects for Banyan Tree AlUla, the MIPIM Best Hotel Award for the Six Senses Con Dao resort and Le French Design 100 for Banyan Tree AlUla tented resort.
AW² embarks on the design of each project through a bioclimatic approach that allows to
question and position ourselves very early on regarding optimal site implantation, building
envelope ‘intelligence’, coherence with local resources and optimization of energy use.
https://www.aw2.com/en/project...
