Rose Hill, located at 30 East 29th Street, is a new 45-story residential building located in the NoMad neighborhood of Manhattan. The design is grounded in continuing the Rockefeller legacy as innovators and leaders in culture, the arts and urban design, and in celebrating the city’s rich history of skyscraper architecture, while looking to the future. The building design sources inspiration from the Rockefeller Group’s landmark developments, namely Rockefeller Center, and the building’s neighborhood context. NoMad’s architectural fabric includes a variety of building styles with unifying undertones of masonry and earth tone colors. An attention to architectural detailing and patterns from the 1920s-40s also highlight the building context. Drawing from these influences, the building features an expressive glass and metallic bronze façade, accented with chevron patterns, intricate detailing and expansive windows, referencing a classically Gotham aesthetic, interpreted in a modern vocabulary. Decorative lighting will illuminate the tower’s base and crown, reinforcing the elements of classical skyscraper design, while highlighting the buildings unique articulation.
The interiors are designed to reflect the architectural expression on the exterior, referencing context and history while adapting to modern living. The dialogue between the interior and exterior also creates a holistic experience as you move through the building. Responding to evolving urban living needs, apartment floor plans have been developed to maximize light and to create a new kind of flexibility. The residential units are largely inspired by an artist’s loft, and include additional 8’x10’ flex spaces, designed to evolve with people’s lives. Texture, attention to detail and celebration of craftsmanship, notable qualities in older buildings, are combined with elemental materials to create a cohesive response to the building architecture.
To promote community within the residential building, public and amenity spaces are designed to flow into one another and create flexible environments for, work, play and socializing. The design of these spaces emphasizes materiality and tonality to create warm and inviting spaces.
In the tradition of NoMad’s cultural history, the building celebrates and integrates art throughout. Highlights include lobby murals echoing the great tradition of Rockefeller Center (conceived by a contemporary living artist), sculptural art screens, articulated balcony designs and custom mosaics in the Deco-inspired pool celebrating the relief sculptures of Rockefeller Center.
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Building exterior in site context
CetraRuddy Architecture
Artistic rendering of Rose Hill representative of architecture during 1920s/40s
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Building entrance
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Facade articulation
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Resident lounge adjacent to lobby
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Resident lounge with indoor/outdoor connectivity
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Living room
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Indoor swimming pool inspired by iconic reliefs at Rockefeller Center
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Indoor/outdoor connectivity
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Panoramic city views
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Site Plan
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Building Elevation
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Building Section
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Facade Articulation
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Ground Floor Plan
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Typical Residential Floor Plan (Tier 2, Floors 6-14)
New York
United States of America
The Rockefeller Group
01/2021
21394 m2
CetraRuddy Architecture
John Cetra; Nancy J. Ruddy; Eugene Flotteron; Ximena Rodriguez; Erica LiBritz; Lindsey Doren; Charles Thomson
MEP Engineers: Cosentini Associates; Structural Engineers: DeSimone Consulting Engineers; Lighting: Ventresca Design, LLC; Acoustics/AV: Longman Lindsey; Landscape: HM White; Site/Civil/Geotech: Langan; Branding, Creative Director, and Experiential Design: Pandiscio Green
CetraRuddy Architecture
Curriculum
Founded in 1987, CetraRuddy is an award-winning architecture, planning and interior design firm driven by design excellence and one-of-a-kind experiences. For 30 years, the firm has led with a guiding principle that architecture and design must engage context and enrich the human spirit. The 100 person firm’s thought leadership stems from shared passion and spirit of creating, as well as the firm’s diversity of backgrounds and cultures. CetraRuddy’s core beliefs begin with the idea that Architecture Is Home, always seeking out the story behind each building site, their deep historical context, and fresh opportunities to craft innovative solutions and lead clients on their journeys toward building a new legacy. Founded by Principals John Cetra FAIA and Nancy J. Ruddy, and led by seven distinguished principals, the firm works throughout the USA and abroad at varied scales and across typologies including multifamily housing, hospitality, education, cultural and commercial projects
