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On 19 November 2020, the Zumtobel Group opened its new Light Forum at its home location in Dornbirn, Austria, as well as launched the Zumtobel Group Campus, a comprehensive concept for top-class events, including keynotes, webinars and talks on light and related contemporary topics and future issues for customers, partners and employees around the world.
The new Light Forum, an area of 4,000 square metres, is a sustainable investment in the long-term success of the lighting group. The revitalisation of the company’s old factory hall has created a unique architectural space where the strong brands of the Zumtobel Group can present their comprehensive lighting expertise as well as the latest developments and technologies. Moreover, the Light Forum provides the physical platform for Zumtobel Group Campus events and, thanks to the art and culture area it will also open up to external exhibitions in the future. Cultural initiatives are intended to strengthen the social context and the company’s dialogue with the public as well as the immediate urban environment. Through the reutilisation of the old building, in fact, the company has also enlivened the adjacent regional urban space.
“We are delighted that, with our Light Forum, we have created a unique place to experience light, one where we can showcase our full brand spectrum and potential as an international lighting group on a permanent basis. The Light Forum marks the beginning of the hybrid campus concept, which we will use to open the company up to a global audience” says Zumtobel Group CEO Alfred Felder.
The Light Forum was created in close cooperation with the Innsbruck studio of the renowned Norwegian architecture firm Snøhetta and the idea of transforming the old factory hall was developed by Herbert Resch, Head of Corporate Architecture Zumtobel Group. The dynamic space is designed with the concept of interaction among light, architecture and people. A central element of the spacious hall is a generous staircase made of wood. It gives the space a structure while at the same time serving as a meeting point and atrium, for example, for keynotes or talks. The cubes for product presentation set further accents. The design of the old factory hall as a cocreation space allows dynamic utilisation of the open space.
“With the new Light Forum as an open space of exchange and inspiration, the Zumtobel Group once again underlines its role as an innovative player in the lighting industry. The decision to make the old factory building the architectural centre of the campus idea also redefines the relationship to the city and the public.” says Kjetil Trædal Thorsen, founding partner of Snøhetta.
“The use of buildings changes just as our working culture changes. In the generous space of the adapted factory hall, we can hold creative workshops with our customers, or publicly accessible art events can take place. Visitors can still feel the history and atmosphere or the original place.” says Patrick Lüth, Managing Director of the Innsbruck Studios of Snøhetta.
