Moov Up: Reinterpreting Concrete as a Fluid, Tactile Material

Ten years ago, Ceramiche Keope released its Moov tile range. Since then, the series has become a style icon and a symbol of change in interior design. With its large formats, future vision, and aesthetics, it redefined standards in urban interiors, hospitality spaces, wellness areas, and outdoor environments. At Cersaie 2025, the company unveiled the latest evolution of the range. Dubbed Moov Up, this new concrete-look series is available in five modular formats designed to create surfaces that are soft to the touch with a fine, uniform graphic texture and delicate shading. The material itself has a fluid, elegant yet contemporary appearance, making it suitable for a wide range of applications, from the contract to residential markets and beyond.

A key feature of Moov Up is its chromatic palette, with eight shades ranging from warm to cool tones, including earth-inspired shades in line with current trends. Colorways include White, Concrete, Clay, Cream, warm tones of Sand and Tobacco, and the distinctive hues Forest and Coffee. With each balancing restraint and personality, they are suitable for multiple design languages. An important innovation to the range is the ULTRAmatt finish, which enhances both the material quality of microcement and the performance of porcelain stoneware. Its opacity increases color depth and produces a velvety tactile effect, while also improving functionality and performance. Other finishes include the Structured R11 finish for outdoor use.

Ceramiche Keope has paid particular attention to the tile patterns, all of which have a strong aesthetic impact and the ability to capture natural light to create visually striking interiors. Gold and Silver, for example, create richly reflective surfaces. Mosaico Diamante refracts light through each cell of its mosaic-inspired design. Finally, with their vibrant effect and interplays of light, Plisse and Plisse 3D bring textiles to mind.

“With Moov Up, we’ve set out to offer a new, multi-dimensional vision of design,” says Ceramiche Keope, “a material that embraces generations, styles, and geographies to create a timeless language where technology, functionality, and elegance merge in perfect synthesis.”

For more information: www.keope.com