Name: The Plan 166
Brand: The Plan
Price: 15.00 EUR
Availability: InStock

By Philip Jodidio - 3 November 2025

The young Mexican architect is making her mark in one of the most difficult and dense cities in the world, creating new surfaces and forms. A name and a talent to watch in the years to come.

Born in 1979 in Mexico City, Frida Escobedo studied at the Universidad Iberoamericana before obtaining her master’s degree in Art, Design and the Public Domain at the Harvard Graduate School of Design. She established her own studio in Mexico City in 2006 and completed a number of projects in Mexico such as the renovation of the Hotel Boca Chica (Acapulco, 2008), a pavilion at the El Eco Experimental Museum (Mexico City, 2010) and the expansion of La Tallera Siqueiros in Cuernavaca (2012). Her first major international commission was to design the 2018 Serpentine Summer Pavilion in London. Since then, she has won three significant projects in New York City, two of which are being completed in 2025 – the Ray Harlem tower and a 105-unit condominium called Bergen Brooklyn. Perhaps most importantly, in 2022 she was selected to design the new Tang Wing for modern and contemporary art at the Metropolitan Museum of Art (2030). This group of projects is all the more significant considering that Frida Escobedo, based mostly in Mexico City, has only recently come to international attention. She is also currently participating in the renovation of the Centre Georges Pompidou with the architects Moreau Kusunoki (2030).

125^th Street in Manhattan can be called the heart of Harlem. The Apollo Theater where America’s greatest black musicians have performed is located there, and it is also home to the National Black Theater (NBT), a prestigious institution located at the corner of Fifth Avenue, and founded in 1968 by playwright and activist Barbara Ann Teer. After resolving some complex legal issues, the NBT decided to team up with the young Russian-American entrepreneur Dasha Zhukova Niarchos (founder of Ray¹) and Frida...