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Discovered, a platform promoted by the American Hardwood Export Council (AHEC), in partnership with Wallpaper* and the Design Museum, is opening up new perspectives on tomorrow. By tackling isolation, the Discovered platform has uncovered a new, enhanced sense of contact through introspection, fostering new connections with nature and prompting reflections on personal experience that spawn the creation of future design.
Bringing together 20 young creative minds from 16 different countries on four continents, Discovered questioned them about their feelings, their ability to adapt to a new normal, and their respective reactions to the pandemic through products and items of furnishing (closets, coffee tables, chairs and more abstract works).
It all began with a question: how can an object help people combat pandemic-inspired loneliness? Well, the first answers are in. Indeed, they were on show at London’s Design Museum between September 13 and October 10, 2021, in an event that raised awareness among the general public and industry insiders about what this new generation of creatives is capable of achieving: their sensibility has opened a debate on how relationships have changed after a year of blocked access to traditional display routes.
Every participant’s connections and progress were documented step-by-step on the discovered.global portal, which continues to showcase a virtual version of the exhibition, mirroring the scene within the walls of the world’s foremost contemporary architecture and design museum.
The need for protection, time for oneself and for one’s own intimacy, rediscovering one’s roots, and initiating a new conversation with nature underpinned many of the projects created on Discovered. All different and all with their own individual story to tell, the designs nevertheless emerge from the same matrix. Designers were asked to choose one or more sustainable American...
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