“This is the place where the soul of the emperor Augustus flies through the air”, reads the bas-relief at the base of the southern façade of the monumental 1930s building in Piazza Augusto Imperatore. But this is also a place that allows for a return to the city of origin, to a Rome that is an inexhaustible source of inspiration for all the creations of the Bulgari fashion house. In June 2023, the ninth structure of the Bulgari Hotels & Resorts collection was inaugurated in the heart of the Italian capital, a few steps from Via del Corso. The second facility in Italy after Milan, its interior design was curated by ACPV Architects Antonio Citterio Patricia Viel. To enter the hotel is to begin a journey through time, from the distant centuries of Roman civilization to the present, passing through the first half of the 20th century with the construction of the building. Designed by architect Vittorio Ballio Morpurgo, it dates to 1938 and is an example of rationalist architecture placed on a site of symbolic value: with a total area of 14,000 sq. m and seven floors (one of which is underground), it is located in front of the Mausoleum of August and the Ara Pacis.

A circular vestibule entrance entirely clad in Chiampo marble welcomes guests: this space was conceived as a small art gallery for the exhibition over time of six original statues from the Torlonia collection, restored with Bulgari’s contribution. The most notable example is the seated Augustus in Pentelic marble.

The selection of materials and colors represents the fil rouge of the entire interior design project: the palette used in the 114 rooms (most of which are suites) was inspired by both the fashion house’s use of color in the jewelry industry and the historical identity of Ancient Rome. Augustus brought colored marbles from all the provinces of the Mediterranean to the capital: such a legacy is declined in four color palettes and different marbles, like the yellow brocatelle marble from the Middle East, red jasper marble from Sudan, green quartzite, and white Taj Mahal marble from Brazil. This material dictates the chromatic code of each room, with which the colors of fabrics, furnishings and handmade mosaic rosettes are paired. The rosettes, made with tiles obtained from the same marble used in the bathrooms, reproduce the designs of vintage Bulgari brooches.
The dialogue between past and present, enhanced by the materials and colors, is perceivable in common areas as well, as in the case of various corners dedicated to rich food and wine offerings designed entirely by celebrated chef Niko Romito. An important role is played by greenery, especially in the outdoor areas: an emblematic example is La Terrazza, a rooftop for aperitifs that overlooks Rome, with a landscape design inspired by ancient Roman villas. Over 200 colored, glazed vases contain a wide variety of native plants and flowers, while the flooring was realized in opus spicatum, an ancient technique whose laying resembles a herringbone.

The restauration work of the building, done by the Polis studio in Rome, followed the same approach that Bulgari adopted in the creation of sublime jewelry, based on an enhancement of design and craftsmanship. Wall hangings inspired by the iconic motifs of Bulgari’s creativity, handcrafted Murano glass and chandeliers, original vases from the 1930s realized by Gio Ponti, and stained-glass windows composed of Venetian blown-glass rollers are just some of the elements that decorate the various spaces of the hotel.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
A private lounge with a relaxing and inviting atmosphere welcomes guests to the hotel, thanks to its imposing fireplace and bar area. Its distinctive features include the flooring, a tribute to the 1930s parquet of the Bulgari store in Via Condotti, and the immense wall-mounted bookcases.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
The rooftop terrace offers a breathtaking view of the center of Rome. Its landscape design was inspired by the gardens of ancient Roman villas and included the placement of over 200 vases with different varieties of plants and flowers.
The reinterpretation of luxury through silk | Courtesy of Bulgari Hotels & Resorts
Vescom supplied two different pure silk textile wall coverings, Chandra Silk and Saray Silk, which were used for the rooms and some common spaces like the lounge and the library. Both materials highlight the characteristics of natural fibers and artisan techniques, expressing a classic and contemporary elegance. In this way, the wall coverings reinterpret the concept of luxury in an environment immersed in the history of Rome. | www.vescom.com
Craftsmanship and innovation in window and door frames | Courtesy of Bulgari Hotels & Resorts
Carretta104 was born from the union of artisan knowhow and technological innovation. This wooden frame can elegantly adapt to the rooms and suites of the Bulgari Hotel, like in the room characterized by yellow Brocatelle marble. The solution adopted by Carretta Serramenti is also a window with a deep section, which guarantees high acoustic and thermal performance. Its minimal thickness in the building front allows for more natural light. The window thus becomes a sort of frame for the Roman pano
Technology at the service of wellness | Courtesy of Bulgari Hotels & Resorts
Starpool made important contributions to the creation of the spa, which, in the tradition of Roman baths, features two separate wellness programs for men and women. Starpool was responsible for the realization of the Finnish spa made of red cedar, a skin-purifying steam room (whose features echo and enhance those of hammam), and a special finely crushed ice waterfall whose benefits are related to the rebalancing of body temperature after exposure to heat. The technology evokes the cold landscape
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
On the fifth floor of the structure, which overlooks both Via di Ripetta and Piazza Augusto Imperatore, the Bulgari Bar welcomes guests to its indoor lounge and outdoor terraces. Dictating its style is the sumptuous black marble bar counter surrounded by tall stools, as well as the walls with inlaid Italian walnut paneling and Venetian terrazzo floors with black marble inserts.
Mosaic art as a historical narrative | Courtesy of Bulgari Hotels & Resorts
The artistic mosaics found in spaces like the Bulgari Suite and the rooftop fountain were made by Friul Mosaic. The ones in the Bulgari Suite reproduce some of the designs present in Villa di Livia, in the archeological site of Prima Porta. The collaboration between Friul Mosaic’s workshop and ACPV Architects was crucial to the realization of the mosaics. The materials were selected by the architects, and the mosaics were produced with the revival of the ancient Roman technique. Hand-cut tessera
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
Designed as an imperial residence, the 300-sq. m Bulgari Suite overlooks the Mausoleum of Augustus and includes a private kitchen, bar counter, and large dining room with a marble table.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
The Bulgari Suite has the potential to be expanded beyond its size by connecting with adjacent suites.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
The ceiling lighting rosettes enhance the ambiance and experience of the Bulgari Suite – tinged with gold, they make the evening lighting even more sophisticated.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
The master bedroom of the Bulgari Suite includes a bathtub made of a single block of arabesque Corchia marble. Its shape draws inspiration from the two tubs from the Baths of Caracalla, which are now located in the two fountains of Piazza Farnese.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
Champagne Bar is a calm space where the ambience is meant to be a tribute to the tradition of the garden fresco: the painting dissolves the physical limit of the walls and gives the illusion of being surrounded by lush nature.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
Fine marble and fabrics, design elements and mosaic rosettes allow the 12 deluxe suites of 81 sq. m each to express and narrate the Roman roots of Bulgari. The combination of craftsmanship and pursuit of luxury gives the spaces a charismatic style.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
There are four color palettes connected to the marbles, which give a unique identity to the rooms. Here, the yellow Brocatelle marble from the Middle East plays a leading role and recalls the maison’s pioneering use of the stone in its jewelry.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
The colored marble of the bathrooms dictates the entire color palette of the room, which extends to the fabrics and furnishings of the other spaces. Some bathroom walls have mosaic rosettes that reproduce the designs of vintage Bulgari signature brooches.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
Architecture, food, and wine blend together in the restaurant led by Niko Romito, highlighting both the elegance and typical flavors of the Italian tradition. The atmosphere is welcoming and refined thanks to the warmth created by the wraparound seating and the mahogany walls, and constantly evokes the history of Rome, like in the case of the opus incertum recalled by the patterns.
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
The rooftop terrace offers a breathtaking view of the center of Rome. Its landscape design was inspired by the gardens of ancient Roman villas and included the placement of over 200 vases with different varieties of plants and flowers.
A union of performance and esthetics | Courtesy of Bulgari Hotels & Resorts
Thanks to its perfect combination of glass transparency and materiality, Secco Sistemi's OS2 integrated thermal break system, available in various versions including galvanized or stainless steel, was chosen for several areas of the hotel, starting with the entrance vestibule and bar. The minimal thicknesses of the profiles allow an abundance of natural light, and the quality of materials guarantees that performance is maintained over time. | www.seccosistemi.com
Bulgari Hotel Rome | Courtesy of Bulgari Hotels & Resorts
The restaurant also offers a private dining room with eight places and a marble table. The walls feature padded upholstery that recalls Roman Renaissance palaces, depicting the 12 zodiac signs. Two glass blown ceiling lamps enhance the ambiance with warm lighting.
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Location: Rome, Italy
Client: Edizione Property
Completion: 2023
Gross Floor Area: 14,000 m2
Architect and Interior Designer: ACPV Architects Antonio Citterio Patricia Viel
Project Director: Roberto Mariani
Main Contractor: Carron
Consultants
Structural: Ai Engineering
Lighting: Metis Lighting
MEP: Ariatta Ingegneria dei Sistemi
Acoustics: AcusticaStudio
Landscape: P'arcnouveau
Photography courtesy of Bulgari Hotels & Resorts
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