We.Do Holding Offices: Flexibility as a Guiding Principle

In the heart of Milan, on the eighth floor of the historic building at Corso Europa 22, the new representative space of We.Do Holding comes to life. Designed by 967arch, the offices host the two brands DVO and Sitland in an environment where functionality meets hospitality and brand identity.

We.Do Holding Offices: Dynamism and Visual Coherence

The design concept places flexibility as the guiding principle, articulating the spaces along a fluid and continuous path.
The entrance is defined by rigor and visual consistency: a corridor outlined by frosted glass cabinetry and a wall unit equipped with screens and decorative boxes leads into the open space. Here, the selection of materials—lacquers, textured films, and special finishes—creates a sophisticated visual language consistent with We.Do Holding’s vision. Reflective, transparent, and glossy materials have been used to amplify the physical space, creating a play of perceptions and depth.

The main area, bright and welcoming, is characterized by a large window that establishes a direct dialogue between the interior and exterior, offering a privileged view of the Milan skyline and visually connecting the office with the adjacent terrace.

Equipped with entirely mobile and flexible furnishings, the open space is a dynamic environment designed to host daily operations as well as shared work sessions, meetings, and gatherings. The possibility of reconfiguration, ensured by modular furniture and movable curtains, guarantees adaptability to every need while maintaining a refined aesthetic. A separate enclosed office completes the layout, providing privacy and operational continuity. Lighting, installed on lightweight tracks, is not only functional but also guides the gaze outward, integrating with a custom-designed false ceiling.

Designed in collaboration with landscape architect Silvia Ghirelli, the terrace is a place for conviviality and relaxation. Featuring a custom green system, a pergola with retractable curtains, self-illuminating umbrellas, and an outdoor kitchen, it provides the ideal setting for events, informal meetings, or moments of pause. A space that completes and enhances the work experience.

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Photography by Matteo Imbriani, courtesy of 967arch