A House of Wonders Dedicated to Ceramics

Just steps from the historic Baths of Diocletian and Palazzo Barberini in Rome’s vibrant center, Marazzi has opened a new showroom on Via Vittorio Emanuele Orlando. Designed by ACPV Architects Antonio Citterio Patricia Viel, the showroom is both a showcase of contemporary ceramics and a celebration of their ongoing evolution. In its 400 sq. m of floor space on two levels, the store highlights the versatility and adaptability of ceramics, achieving a perfect balance between innovation and sophisticated design.

Large street-facing windows offer tantalizing glimpses of what is inside, while an interplay of perspectives and materials invites visitors to come and take a journey of discovery. Inside, a sequence of themed rooms takes visitors on an indoor city stroll that showcases the beauty of Marazzi products in dynamic and interconnected environments. These spaces seamlessly dialogue with the architecture to create a flow of images that both attract and engage.

A key element of the project is the way it focuses on the elegance of the materials. For example, extra-large tiles are carefully illuminated to enhance their beauty, while museum-style shelving displays a curated selection of finishes.

The design team approached the showroom as a tribute to craftsmanship, with displays of fine marbles, intricate inlays, and three-dimensional structures. The interior design features colors, materials, and porcelain stoneware furnishings that not only reflect the brand identity but also create an inviting atmosphere. Product displays combine with decorative elements to further enhance the customer experience.

The focal point of the project is Marazzi Privé, an intimate retail space that recreates the atmosphere of an exclusive hotel lobby. A place where comfort meets elegant design, the area features three independent but interconnected spaces that explore the versatility of the company’s products, reinterpreting rugs, furniture and seating in porcelain stoneware in private, comfortable settings. With their high backs, the seating creates an intimate atmosphere that blends elegance with functionality.

The store’s design is all about highlighting the ability of ceramics to provide innovative solutions that combine the latest technology, adaptability, and timeless beauty. Decorative elements and sculptures further explore the nuances of these modern classics, transforming the showroom into a hub of creativity and design excellence.

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Marazzi Showroom | © Francesco Marano (Eller Studio), courtesy of Marazzi

Marazzi Showroom | © Francesco Marano (Eller Studio), courtesy of Marazzi

The focal point of the project, Marazzi Privé recreates the elegance of a hotel lobby, seamlessly blending sophistication and practicality. Three separate but interconnected spaces highlight the versatility of the brand’s creations, reimagining rugs, furniture, and seating in porcelain stoneware in a series of private, comfortable settings.

Marazzi Showroom | © Francesco Marano (Eller Studio), courtesy of Marazzi

The showroom’s design features a curated selection of stoneware furnishings, colors, and materials that embody the essence of the brand. Decorative objects and sculptures explore the nuances of its modern classics, with the use of ceramics weaving together cutting-edge technology, versatility, and a timeless esthetic.

Marazzi Showroom | © Francesco Marano (Eller Studio), courtesy of Marazzi

The use of Ideal Standard products in the showroom played a pivotal role in achieving a balance between elegance, functionality, and innovation. Integrated solutions – such as the Linda X washbasin line, and the Joy and Joy Neo mixers from the Atelier Collections – stand out for their essential forms, which align with the overall design concept while offering ease of use and cutting edge technology. Completing the project are sanitary fixtures from the Blend collection, Idealrain shower products

Marazzi Showroom | © Francesco Marano (Eller Studio), courtesy of Marazzi

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